LearnatEM (EM Academics)

Automated Customer Acquisition Pipeline for Charter School

Built the admissions stack from scratch—forms, ActiveCampaign pipelines, automated comms aligned to Fall/Summer calendars, tour scheduling, sales scripts, sales team, and attribution. Result: thousands of tours/leads and hundreds of annual enrollments across 4 campuses.

Role
Director of Growth Marketing (Acquisition & Lifecycle)
Tools
ActiveCampaign, Zapier, Google Sheets (SLAs & QA)
Company
LearnatEM (EM Academics)