LearnatEM

CRO Landing Pages for Tour & Call Conversion

Owned page strategy, copy, IA, and creative for Meta traffic—education blocks, proof architecture, FAQs, and tour-booking CTAs—iteratively lowering bounce and increasing qualified pipeline that fed the CRM and sales tours (core driver behind the ~45:1 LTV:CAC performance).

Role
Director of Growth Marketing (Acquisition & Lifecycle)
Tools
WYSIWYG, Microsoft Clarity, Figma / Canva, Zapier, ActiveCampaign
Company
LearnatEM (EM Academics)