LearnatEM (EM Academics)

Performance Video Ads for Paid Campaigns Samples

Conceived formats, interviewed parents & student-athletes, shot/edited paid video, and ran Meta acquisition end-to-end—driving ~$40 CPL, ~15% lead→enroll, CAC ≈ $266.7, LTV ≈ $12k ⇒ ~45:1 LTV:CAC with <1-month payback, scaling from a single campus to 4 campuses.

Role
Director of Growth Marketing (Acquisition & Lifecycle)
Tools
Meta Ads Manager, Final Cut Pro / CapCut, Notion, DSLR camera, RØDE audio
Company
LearnatEM (EM Academics)